In the ever-evolving world of retail marketing displays, there are two commonly encountered terms: POS (point of sale) and POP (point of purchase). As an industry leader in this field, Store Display Company understands the importance of comprehending the differences between these two concepts. So, let’s delve into the details and explore how they impact the retail landscape.
Point of purchase (POP) advertising refers to various promotional tools utilized in commercial sales. While there are no limitations on its form, POP primarily finds its place on the storefront. Think of display stands, paper piles, large signs, physical models, flags, and more. All of these fall under the umbrella of POP. The primary objective of POP is to stimulate and guide consumer behavior while creating an engaging store atmosphere. It serves as a practical solution for short-term promotions and features eye-catching elements like outdoor signboards, window posters, in-store desk signs, price lists, and even three-dimensional cartoon models. By leveraging exaggerated and humorous designs with vibrant colors, POP effectively captures customers’ attention and ignites their desire to make a purchase. This low-cost and high-efficiency advertising method has gained widespread popularity in the industry.
On the other hand, point of sale (POS) displays are specialized forms of sales promotion found in proximity to a cash register or checkout area, also known as the “point of sale.” These displays are strategically designed to attract customers’ attention to specific products, whether they are new arrivals, special items, or tied to seasonal and holiday sales. The world of POS (point of sale display) is diverse, ranging from freestanding display units (FSDUs) and shelf edges to dummy bags, support cards, stands, hanging signs, counter display units (CDUs), display bags, end caps, display shelves, and even dedicated displays for mobile phones, posters, and banners. The objective of these displays is to create impulse purchases and capitalize on additional sales opportunities.
While POP and POS share similarities, it is important to understand their differences:
- Perspectives: POS displays view the selling process from the perspective of the seller, while POP advertising emphasizes the buyer’s point of view. In a general market economy, it is advisable to adopt a buyer-centric perspective, aligning with the essence of POP advertising.
- Connotation and Extension: Consumer goods often have multiple purchase points within a single point of sale. This phenomenon is particularly evident in hypermarkets and supermarkets where buyers encounter various products during their shopping journey.
It’s crucial to note that both POP and POS represent transactional places where buyers and sellers engage, but they do not refer to advertising materials specifically.
Now, let’s explore when to utilize POP or POS strategies based on specific circumstances:
POP is ideal for:
- Promoting larger quantities of products.
- Running temporary sales or special promotions.
- Pushing different packaging versions of the same product.
POS is suitable for:
- Highlighting smaller products.
- Showcasing single-packaged items.
- Encouraging last-minute purchases.
Determining whether to employ POP or POS depends on several factors. While the aforementioned guidelines provide a general understanding, keep in mind that each case is unique, and exceptions may apply.
Understanding the difference between POP and POS lies in recognizing their respective locations and functions within a store. With the right guidance and assistance, both options can be visually striking, becoming key components of your strategy to enhance sales and increase brand awareness.
In the retail offline marketing display industry, Store Display Company recognizes the significance of comprehending the differences between POS and POP. By leveraging these insights, our company aims to provide innovative and tailored solutions to meet your specific marketing needs. Whether you require engaging POP displays to stimulate consumer interest or strategically positioned POS displays to boost sales, our expertise and dedication to staying ahead of industry trends ensure that we deliver exceptional results.
Choose SD Company as your partner in the retail marketing display industry, and let us help you navigate the intricacies of Point of Sale and Point of purchase advertising to maximize your brand’s impact and drive success in the ever-changing retail landscape.
