Discover Our Story: Unveiling the Vision and Values Behind Store Display
SD's upgrade journey
Embarking on a journey in 2003, SD emerged as a formidable force, standing for ‘Store Display’—a testament to our unwavering commitment to retail displays. With a profound integration of these displays into our DNA, SD remains at the forefront of innovation in the industry.
Over the past decades, we have closely observed the gradual evolution and transformations within the offline retail display sector. Today, our comprehensive business portfolio encompasses the design and R&D of retail packaging, POP&POS displays, and AI-powered digital intelligent marketing solutions.
In 2022, we took a significant step forward by upgrading the ‘D’ to Digital, symbolizing our dedication to bringing digital technology and the future to our retail store merchandising solutions. Our growth has mirrored the industry’s progress, nurturing our profound passion for the retail display landscape.
Custom business solutions for over 20 years
At SD, our vision is to empower brand retail displays marketing and collaborate with our partners to build a strong business platform. We prioritize the success of our customers, using it as the primary measure of our work. Our focus lies in constructing and supporting the framework of the customer’s brand retail scene, as it drives the success of their offline retail marketing performance.
We are on the same side with our partner
Solve practical problems, Improve efficiency, Ascribe value
SD for the partners
At SD, our top priority is the success of our customers, and we are dedicated to helping them achieve their goals. We aim to meet the needs of shoppers by providing sustainable and efficient solutions that enhance brand and sales effectiveness. Our focus is on addressing practical issues and optimizing efficiency to deliver maximum value to the brands we collaborate with.
SD for the shoppers
In collaboration with brand partners, we prioritize the consumer perspective when designing and producing our products. We believe that attention to detail is crucial in captivating consumers and creating a positive shopping experience. By integrating the brand’s care for detail with the shopping experience, we generate valuable brand equity. Our consumer-centric approach ensures a meaningful impact for your brand.
From Consumer Perspectives
experience, interaction, repurchase
Meet our team
Openness, inclusiveness, and value are the consistent concepts of our team. SD team has grown from the headquarters in Shenzhen to now include workmates joined and developed together from Hong Kong, Australia, Japan, and the United States the five different regions and countries. we are open to embracing changes, that attracted many retail marketing experts with different cultural backgrounds, which integrated a cooperative forward-thinking team with diverse minds and enriched our brand culture and corporate heritage.
SD HISTORY
2003
July
HK office started up with only one designer and sales
2007
SD wined our first retail displays shelf design awards
2008
June
SD factory passed ISO9001 and SGS quality management system certification
2013
Dec
Corporate with Sun Yat-Sen University and Shenzhen Polytechnic for the teaching base
2014
SD Japan office set up and reached long-term corporation with Revlon
2015
Aug
SDG Design office set up and reached long-term corporation with Nestle and P&G
2017
May
Spent tens of millions to purchase the first HP15500 large-scale industrial-grade UV flat printing machine in South China
2019
Jan
SD Tech Office launched our newest SDI Platform
2020
Mar
SD headquarter moves to an independent 300,000 square feet industrial park
2021
Nov
SD our self-developed RK series core control board was launched and won a strategic cooperation agreement with many operators
2023
We are always on the way