On June 30th, Store Display Group (SD) celebrated its 13th anniversary with a two-day event at the Guangming High-tech Innovation Center. The theme of the anniversary was “Thirteen Years of Progress, Reinventing the Future Together,” and it was marked by a series of team-building activities, including corporate culture training and an engaging outdoor team-building session led by Topolider Management Consulting.
The event brought together SD’s dedicated team members for a unique and memorable experience, focusing on innovation, teamwork, and the values that have guided the company over the years. The anniversary celebration not only honored the company’s growth but also strengthened the commitment of every employee to SD’s core mission: to create innovative store display solutions that enhance consumer experience and drive brand success.
A Reflective Celebration: Emphasizing Teamwork and Innovation
Sign-in & Event Kickoff
As the event began, the team members gathered to sign in, marking the start of the celebration. The atmosphere was lively, with everyone excited for the activities ahead.
Anniversary Video and Host Introduction
The event kicked off with a video showcasing SD’s milestones and achievements over the past 13 years, followed by a humorous and engaging introduction by host, Mr. Lu Dahai. The video highlighted SD’s core philosophy: Discovering Beautiful Lives and Creating Unique Display Points.
Corporate Culture Training by Topolider
The corporate culture training, titled “Forging High-Performance Teams,” emphasized the importance of clear goals, supporting leadership, and shared responsibility. The training session encouraged every employee to take ownership of their roles and innovate together to achieve greater success.
Team-Building Activities: Building Stronger Bonds
“Same Heart Rod” Game
One of the key highlights of the event was the “Same Heart Rod” game, where 134 team members were divided into 12 groups. Each group had to work in perfect synchronization to lower the same heart rod from top to bottom according to specific rules. The game, though simple in concept, required a high level of coordination and teamwork. The participants quickly realized that leadership and communication were key to success.
The teams discussed their strategies and shared insights into teamwork, emphasizing that every team needs a clear leader who sets the pace, while each member must cooperate and adapt to achieve the collective goal.
Group Performances & Activities
During the breaks, the team members entertained each other with performances, including the “Money Dance,” Rabbit Dance, and some singing. This added a fun, lighthearted touch to the event and fostered a positive, engaging atmosphere.
“Team Numbering” & “Crossing the Life-and-Death Line”
The group played two additional team-building games: “Team Numbering” and “Crossing the Life-and-Death Line”. These games required a leader to take charge and guide the team to victory, underscoring the importance of leadership and individual contributions to the overall success.
In these activities, every participant’s role, no matter how small, was vital for the team to succeed. It was a reminder that in a company like SD, everyone’s contribution is essential, and success depends on collective effort.
Recognition & Team Building
After completing the “Crossing the Life-and-Death Line” challenge, each department manager presented blue ribbons to their team members. The blue ribbon symbolized trust, recognition, and appreciation. The exchange of these ribbons represented the unity and support within the team, reinforcing SD’s strong corporate culture.
Awarding Team Champions
The winners of the team-building challenges were awarded prizes, recognizing their outstanding teamwork and leadership throughout the event.
CEO’s Closing Remarks: Reflecting on the Past, Present, and Future
As the event drew to a close, CEO Mr. Chen Mao delivered an inspiring speech. Reflecting on the company’s journey, he expressed gratitude for the support of the team, clients, and partners who helped SD reach its 13th anniversary. He also acknowledged the importance of the Store Display Group’s international expansion and its strong presence in the industry.
Looking to the future, Mr. Chen emphasized that SD is in a period of transformation. The company is moving from the survival phase to a growth phase, transitioning from traditional manufacturing to a service-oriented operation platform. SD is positioning itself to achieve continued growth, focusing on scene marketing and brand experience to create even greater value for its customers.
Mr. Chen concluded by expressing hope that SD would continue to work closely with like-minded partners, embracing innovation, resilience, and collaboration. He emphasized that SD’s success is built on the collective efforts of its team, and with this strong foundation, the company is poised to thrive in the years to come.
Final Group Photo & Celebration Dinner
The anniversary event concluded with a group photo, symbolizing the unity and spirit of SD’s team. Everyone shared a meal together, celebrating their collective achievements and looking forward to the future. The theme of the anniversary, “With You, With Me, With Us – SD’s Future is Bright,” echoed in every conversation, reinforcing the sense of belonging and shared purpose within the team.
