Client: Leading Headphone Brand
Challenge: Reduce transportation costs and create a multifunctional exhibition stand for two sales seasons.
Solution: Custom-designed pre-pack display stands with enhanced structural integrity and multi-season functionality.
Overview
A prominent headphone brand faced significant logistical challenges, particularly around transportation costs and the need for a multi-functional exhibition stand that could adapt to two distinct sales seasons. Store Display Group (SD) was tasked with addressing these issues while ensuring the display stands met both the cost and functionality requirements. This case study explores how SD developed a co-packing solution for headphone products that reduced shipping expenses and improved operational efficiency.
Key Challenges
- High Transportation Costs
The brand was facing high shipping costs associated with transporting headphone products from China to U.S. retail locations, including the added complication of long shipping durations. - Multi-Season Exhibition Stand
The brand required an adaptable display stand that could be used across two different sales seasons. This included the need for two display schemes: one for product presentation and the other for checkout card functionality, all while adhering to retailer display guidelines.
SD’s Approach
After carefully understanding the client’s challenges, SD’s design team set out to create a co-packing solution for headphone products that would optimize both transportation efficiency and display versatility. Through a series of iterations and testing, SD delivered an innovative solution that tackled both the cost and design issues.
Our Solutions
- Optimizing Transportation Costs
To reduce shipping costs, SD re-engineered the original display design. By adjusting the height and incorporating a two-layer stacking system, the displays could be efficiently loaded into shipping containers, reducing the number of shipments required. However, this design necessitated enhancing the structural integrity of the display to bear the weight of stacked products. SD’s engineering team implemented structural improvements to ensure the displays could withstand the extra load during transportation. - Enhancing Structural Integrity
Given the need to protect the products during shipping, SD worked closely with the supplier team to reinforce the display’s structural integrity. We used thicker paperboard and enhanced the display’s load-bearing structure to ensure durability during transport. Additionally, specialized packing materials were used to prevent damage during the transit process, ensuring that the products arrived intact and ready for display. - Multi-Season Display Design
The brand needed a display solution that could easily transition between two different sales seasons. To meet this requirement, SD created a multi-functional display stand that could accommodate two distinct display formats within a single half-pallet structure. The display was designed with a dual-layer corrugated paper sideboard, which could be quickly updated by the retailer to reflect the new season’s visuals.
The innovative design also included a reusable iron display frame, equipped with built-in lighting technology, providing a sleek and durable display solution that aligned with the brand’s high-tech image. The system was designed to minimize manual labor and facilitate quick transitions between sales seasons, ensuring a seamless and efficient retail experience.
Results
The custom-designed pre-pack display solution was successfully launched in stores earlier this year. The results have been highly positive:
- No Product Damage During Shipping: The enhanced structural integrity of the displays ensured nearly zero cargo loss.
- Increased Cost Savings: By optimizing the transportation process, the brand saved over 30,000 yuan in shipping costs.
- Seamless Multi-Season Functionality: The display performed flawlessly across both sales seasons, meeting all functional requirements without the need for additional resources.
Conclusion
This case study demonstrates how SD’s co-packing solution for headphone products successfully addressed the challenges of reducing transportation costs while creating a multi-functional exhibition stand. By combining innovative design and structural improvements, SD helped the brand achieve operational efficiencies and seamless transitions between sales seasons. This solution not only reduced costs but also enhanced the brand’s product presentation, ensuring an optimal retail experience.
