When selling products in retail stores, one of the biggest challenges brands face is understanding and complying with the store’s specific display rules. At Store Display Group (SD), we’ve helped numerous brands, including Anker and DJI, solve these problems by providing effective pallet display merchandising solutions that not only protect products but also maximize in-store sales potential.
Challenges Faced by Brands Cosumer
Brands who known for their high-quality, high-value products, experienced several key challenges with their in-store displays:
- Unfamiliarity with Retail Display Rules: Not knowing what display options were preferred or allowed in various stores.
- Heavy, Expensive Products: Their products were bulky and valuable, requiring additional security and special display features.
- Oversized Packaging: The product packaging was too large for standard store display shelves, affecting shelf space and presentation.
Understanding Retailer-Specific Display Needs
Every retailer has its own display preferences. Some, like Costco, may favor pallet display merchandising, while others prefer stands or racks. We identified several necessary changes to meet the specific needs of each store. The solution wasn’t just about creating a display—it was about designing one that would fit within each retailer’s guidelines while solving the security and packaging problems.
Designing for Retail Challenges: More Than Just Safety
The complexity of pallet display merchandising goes beyond just securing the products. It involves several factors that directly impact the in-store experience, from the safety of high-value items to how the display represents the brand and engages the consumer. One of the biggest challenges in transforming a pallet display is ensuring that the design accommodates both the product’s safety and the consumer experience.
Consumers should be able to touch and try the products in certain display areas. It’s essential that the display design allows them to interact with the items directly, which adds to the consumer experience and helps drive sales. This isn’t a simple task—it requires a balance between practicality and design. For example, if the display structure isn’t robust enough or doesn’t have adequate support, the risk of collapse becomes a major concern. If any retail display is deemed too risky or poorly designed, retailers can reject the entire display, affecting product placement and sales.
Moreover, transportation concerns must also be considered. A pallet display merchandising solution needs to be efficient and cost-effective in terms of shipping and handling. When creating these displays, SD leverages over 23 years of expertise to ensure the solution is optimized for retail store setup, durability, and ease of transportation.
SD’s Tailored Solution for Display Challenges
To solve these issues, SD developed a customized display solution:
- Enhanced Security Measures: To safeguard the high-value products, we replaced them with checkout cards, allowing consumers to view the product while keeping it safe.
- Interactive Displays: We created small show panels where products could be displayed while adding digital screens to showcase videos, further enhancing product appeal.
- Optimized Product Packaging: By redesigning the product packaging, we reduced the size, making it more suitable for store displays and lowering transportation costs.
Results: Increased Sales with Pallet Display Merchandising
Our pallet display merchandising solution was successfully rolled out at major retailers like Costco and Walmart. The result? A significant uptick in sales. The success of this project strengthened the trust of our clients, and we’re now working on the next round of displays for their products.
When brands understand and adapt to store-specific display rules and implement well-designed pallet display merchandising solutions, they can protect their products, enhance the customer experience, and ultimately drive higher sales.
